Norwich agency beats off national competition to win two UK Digital Experience Awards


GRIT Digital takes home two UK Digital Experience Awards at Wembley Stadium
From left to right: Neil Skehel (Awards International CEO), Andrea Codato (Designer & Front-end Developer at GRIT Digital), Emma Hayden (Operations Director at GRIT Digital), Peter Whitmore (Managing Director at GRIT Digital) and Michael Dodd (Inspirational Speaker).


Norwich based digital agency, GRIT Digital, scooped two national awards at the prestigious UK Digital Experience Awards at Wembley Stadium, including the award for Best Overall Digital Experience.

Competing against international brands including Virgin Money, Three UK and Sage, GRIT Digital won the ‘Not for Profit’ category and was crowned the overall winner across all 20 categories for their work on behalf of the Association of Independent Museums (AIM).

With the UK’s heritage sector facing funding cuts, national charity AIM appointed GRIT Digital to transform their website and improve usability for members.

The project resulted in a significant increase in new associate member signups – boosting AIM’s core funding – and has helped members access vital resources such as grant applications during a time of austerity.

Founded in 2010 by Managing Director Peter Whitmore, GRIT Digital creates websites and apps which provide an exceptional user-experience and deliver substantial return on investment.

Peter says: “We are a small team of 11 so I am incredibly proud that our work has been recognised amongst household names and some of the UK’s leading agencies. It proves you don’t need to be based in London to provide award-winning digital expertise.

Being named as the overall winner was an extremely proud moment for our team and one we won’t forget.”

Sassy Hicks, Marketing Manager for the Association of Independent Museums adds: “The new AIM website means that we can now provide members with a much more enjoyable and user friendly online experience.

Feedback from across the UK museum and heritage sector has been overwhelmingly positive and the staff and trustees are all delighted that GRIT scooped two industry awards for the work that they did with us”.

Further flying the flag for the booming tech industry in Norfolk, earlier this year GRIT Digital was pitted against leading digital agencies from across the UK to win the Recommended Agency Register (RAR) Digital Award in the Web Development Category. This unique accolade is awarded to the agency which receives the most positive feedback from their clients.

Photo credit: UK Digital Experience Awards

Find out more about GRIT Digital

    Keep up to date by email

    Sign-up to receive regular updates on all of our content and site activities.