#SyncTheCity Day One: The 54 Hour Coding Marathon Begins

startup in progress

The audacious attempt to create a startup business in 54 hours has begun. With 11 teams based in the King’s Centre, Norwich competing for £7,000 in prize money.

  Although nothing new, Startup Weekends and Hackathons have existed for years, this is the first of its kind in Norfolk,. Sync The City has attracted 122 entrants: 44 Developers, 7 Designers, 49 Non-Technical, 18 Mentors, 4 Judges and £7,000 worth of prize money.  

SyncNorwich founder John Fagan started with a closed briefing for mentors and those pitching business ideas.


Then the event proper begins with Fiona Lettice co-founder of the event and Professor of Innovation Management at the University of East Anglia:


Emma Swift of Tech City, an organisation which delivers programmes focused on accelerating the growth of digital businesses, in London and cities across the UK set the scene with an overview of startup communities in the UK. The event was lucky to have Emma attend, and it was only through the continued persuasive Twitter campaign to get Norwich on the Tech map that resulted in TechCity sending Emma along.


Then it was time for the pitches, and although John had quiet concerns there may not be enough ideas, 28 people took to the stage to present their 1 minute pitch.


Following pitch ideas ranging from Drones for Disaster Zones to Traffic Management Systems for Business, a fun app idea called Trip Roulette and a serious application to support Social Care in the Home the voting started.



Following the vote we were left with 11 pitches making it through to the business development stage:

Sync the City Teams

Happy Home Hunter
Be me for One Minute
Co Travel
Team Everest
Trip Roulette
1 Word
Autumn Leaves – Library Card
Home Sync – House Share
Swarm Robots
Team Awesome Sport Score
Mai Time

With the teams formed, business planning, design and coding gets underway.

  The conference hall now buzzing with enthusiasm…we’ll have more progress on the Sync the City event shortly. Follow events live on Twitter via the hashtag #SynctheCity


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